The Westminster Africa Business Association (WABA) is delighted to share an exclusive video, produced in partnership with the British International Freight Association (BIFA), highlighting the importance of logistics and freight forwarding in supporting trade between the United Kingdom and Africa.
The video features Steve Parker, Director General of BIFA, alongside H.E. Biruk Mekonnen, Ambassador of Ethiopia to the United Kingdom, who discuss the growing opportunities for UK–Ethiopia trade and investment, the importance of strong commercial partnerships, and the critical role that the logistics sector plays in enabling international business.
The collaboration reflects the strong partnership between WABA and BIFA, with both organisations committed to helping businesses expand into African markets by promoting trade, improving connectivity and creating opportunities for investment.
As WABA continues to support trade missions, investment forums and business networking events across Africa, partnerships with organisations such as BIFA are essential in helping businesses access new markets and build successful international trading relationships.
We are grateful to BIFA for its continued support of WABA and look forward to working together to strengthen UK–Africa trade.
Watch the video here:
https://www.youtube.com/watch?v=fCl7dOI84aU